Website Design for Meditation & Journaling App

About Alumah

Alumah is a journal and meditation app that helps you design, build, and maintain a daily mindfulness practice. Founded by Katie Mednick, Alumah was designed to make mindfulness a part of your everyday life. Katie built, led, and successfully sold a company, and she credits being able to navigate all the sticky moments in that time of her life to having a strong daily practice. Alumah is not affiliated with any religion and welcomes everyone. 

The Assignment for a Strong Website Design

When Katie came to me, she was frustrated with another agency’s attempt at the website. A non-negotiable for Alumah was a website that felt like a seamless extension of the app – a welcoming, safe space for all. Instead, the initial website felt like that of a religious organization or a nursing home. 

Alumah was preparing to launch their app in the winter of 2026, and they needed to put their best foot forward as the company began meeting with organizations and individuals who would become long-term partners of the brand. They wanted a design partner who was embedded in their brand's vision and ethos. Someone who understood the app's goal, positioning, and mission. Someone who would take their ideas to the next level. 

Luckily, my strengths as a brand and web designer lie in understanding the vision and pushing the concept even further, not just delivering surface-level results.

The Website Design Process

Initially, Alumah just wanted the colors of the website to be on theme. But as a website designer, I knew that putting your brand colors on a website template won’t automatically make your business feel credible. 

Instead, I took the words that kept coming up in meetings – calm, trustworthy, credible, at peace, guided, welcoming – and turned them into a website that felt like all of those things and more. The result was a web presence that matched the intentionality they put behind their platform. 

We mimicked the feel of the application to the website so it felt like a seamless experience for users. Colors and typography were chosen to feel calm and safe, but also motivating, modern, and elevated. This aligned with their vision of standing with some of the bigger-name apps while still feeling trustworthy (which is very important for a brand dedicated to protecting the privacy of their users so that they feel like their innermost thoughts are safe). 

Some of my favorite parts of the site, as the web designer, were the custom animations and dynamic interactions. They make the site, and by extension, the app, feel powerful. The call-to-action section above the footer was also a must. I love the compartments and the animated app favicon that serves both as a signup tool and a powerful design element. 

The Results

If they had just launched what they had, Alumah would have been at risk of failing to land long-term partnerships. The initial site felt limited, rushed, uninspired, and didn’t encourage users to sign up, which is the complete opposite of Alumah’s mission to encourage mindfulness. 

The final website ended up being a centralized hub not only for individual app downloads, but for practitioner memberships as well. Everything feels aligned towards the main goals: to drive sign-ups for a service that inspires wellness. 

One of the biggest reasons you need a website to support your app is to have a direct channel for downloads, since the App Store and Google Play Store can be overwhelming. So, with the goals of easy signups and increased searchability in mind, we built a lightweight (but targeted) strategy to direct users to download the app, as well as a robust blog to help with searchability.

When you launch your business, one of the most crucial points is to have a cohesive brand and website. You owe it to your hard work to have something better than, “This will do for right now.”

Start your project inquiry here.