Packaging Design

Creating packaging that feels unmistakably yours, and stands out in the right ways

From the first glance on a shelf to the moment someone opens their order, we create packaging that gets attention, communicates what makes your product special, and feels like a natural extension of your brand.

First impressions are kind of a big deal

There's more to it than creating something pretty. Your packaging needs to communicate the right information, work within production requirements, and make sense across different products, sizes, and variations.

01

Packaging Strategy + Direction

Before we start designing, we look at where your product will be sold, who it's competing with, and what someone needs to know before buying it. Then we establish a creative direction that makes your product feel distinct while staying true to the brand behind it. - Product and audience research - Competitive packaging review - Packaging positioning and differentiation - Creative direction and visual exploration - Packaging hierarchy and content planning

Witness the rebirth of classical ideals during the Renaissance, as architects drew inspiration from ancient Greece and Rome to create harmonious and symmetrical buildings.

02

SKU Design + Systems

Whether you're launching one product or building a collection, we create packaging that feels cohesive without making every variation look identical. - Primary packaging design - Labels, boxes, wraps, and other formats - Product variant and SKU systems - Typography, graphics, and layout - Material and finish recommendations - Production-ready artwork

Journey back in time to explore the architectural marvels of ancient civilizations, from the pyramids of Egypt to the temples of Greece and Rome.

03

Brand Touchpoints + Unboxing

Let's make your everyday buyer feel like an influencer. We love extending your brand into the details that make receiving, opening, and using your product feel a little more considered. We have connections with great local producers as well as connecions to sustainable and Fair Trade Certified factories. - Shipping boxes and mailers - Tissue paper, stickers, and seals - Insert cards and printed collateral - Branded bags and gift packaging - Unboxing experience direction

Dive into the realm of sustainable architecture, where designers prioritize eco-friendly materials, energy efficiency, and biophilic design principles.

Our Approach
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Our Approach
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Our Approach
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Our Approach
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Our Approach
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Our Approach
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Thinking outside the box (and about everything on it)

There isn't really a better way to say it – but we are packaging girlies. We buy wine for the label, try the new snack, and are a sucker for a cool startup launch. We're big fans of working with up-and-coming CPG brands and being your creative partner from day 1.
And because we only design packaging for brands we've helped create, we're not starting from scratch. We already understand the bigger picture, which means every detail can feel like it belongs.
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Questions?

From timelines to investments and everything in between, we've answered some of the questions that tend to come up before we get started. Did we miss something? Feel free to reach out if you still have questions!

Do I need an existing brand identity before starting packaging design?

Yes, but here's the kicker. We design packaging for brands we've created, either as part of a larger branding engagement or as a subsequent project. This allows us to make sure the packaging is a thoughtful extension of the brand rather than a disconnected design.

Can you design packaging for multiple products or variations?

Absolutely. We can develop packaging systems for different products, flavors, scents, sizes, and formats. We'll consider how the collection works together while making each variation easy to identify.

Do you handle printing and manufacturing?

We prepare production-ready artwork and can collaborate with your printer or manufacturer to help translate the design into a finished product. Printing, manufacturing, and vendor costs are separate.

What if I don't know what type of packaging I need yet?

That's okay. We can help you explore formats, materials, and production considerations based on your product, budget, and how it will be sold. You don't need to arrive with every packaging detail figured out.