Brand strategy, naming, identity, and website design for first-time founders, serial entrepreneurs, and people with something new in the works.
There's often a gap between the business you see in your head and the brand the world experiences. We work with you to translate that vision into something your dream clients can experience, understand and want to be a part of.
Not every idea needs to make it into the final brand. We ask questions, test assumptions, and get curious about the things you might have already decided were nonnegotiable. Sometimes the most interesting direction is the one nobody thought to consider.
There's usually a predictable way to brand a business in any given category. We like knowing what that looks like so we can decide when it's worth ignoring. The goal isn't to be different just to be different, but to find a creative direction that makes sense for your business without looking like a collection of your competitors.
You might be launching with one product, one service, or one very specific idea. We want to know what else is on your mind. Understanding your longer-term ambitions helps us make decisions today that won't feel limiting when you're ready to do something new.
Early Object is a Minneapolis-based design studio working with ambitious founders to bring their vision to life in a brand experience that creates momentum and makes growth feel inevitable.
You should know what you're planning to offer, have a general understanding of your audience, and be ready to move forward with the business. You don't need to arrive with a name, a polished pitch, or a fully developed creative direction. Figuring those things out is part of why you'd hire us.
We want to see it. Bring the Pinterest boards, the sketches, the screenshots, and the ideas you've been collecting. We'll take the time to understand what you're drawn to and why, then explore how those instincts can translate into a brand that works for your business. We might challenge a few things along the way.
Yes. We can develop everything as one engagement, starting with naming and positioning before moving into the visual identity and website. We can also approach the work in phases depending on your timeline, priorities, and what you're preparing to launch.
We'll talk through your launch plans, what you're selling, and where customers will first encounter your business. From there, we can recommend what deserves attention now and what can wait. We'd rather help you invest in the right things than sell you deliverables you won't use for another year.
I've been through several brands for my different businesses, and I've never had someone just 'get it' like Monica does."
I am obsessed with how well Monica captured my personality and design vision. She made the process easy and so enjoyable."
Monica has an incredible ability to listen deeply, understand your vision even beyond what you can articulate, and bring it to life in a way that feels so authentic and empowering.”
Working with Early Object was easiest the best decision I made for my new Business."
“Working with Monica has been absolutely amazing. We are in love with our brand and packaging and so proud to see it on shelves nationwide. The process was so fun and collaborative!"
